YKS 2025 · Soru 59

Research confirms that media characters whose personal attributes and behaviours are perceived favourably are generally liked more. Viewers also tend to be more attracted to characters who are similar to themselves. Perception of similarity is enhanced by shared characteristics like ethnicity and age, but it may also be influenced by other factors such as personality traits, beliefs, and experiences. ---- Viewers are attracted to such individuals, but rather than feeling similar, they often view them as role models. The desire to be like another individual is referred to as ‘wishful identification’. This process is promoted during media exposure by the tendency to identify with or share the perspective of a media character.